South Africa is changing Temu

Something about Temu’s South African story has changed.

We got used to the cheap products.

The huge selection.

The parcel making its way across the world to your door.

But now some Temu products are already sitting inside South Africa.

That is what makes this interesting.

South Africa changed the maths around cheap cross-border parcels.

And Temu started moving some stock closer to the customer.

Faster delivery sounds like the obvious benefit.

But there is a bigger shift underneath it.

The company that came here to change how South Africans shop is now changing how it operates because of South Africa.

Temu is not leaving.

It is becoming more local.

South Africa is changing Temu.